Scherdin is now working with a research process monitoring cogitative elements* in creation processes. Processes that can be labeled entrepreneurial, innovation or research based. Recent writings have been concentrated on entrepreneurship and early phases, cogitative powers of the brain, and the foundations of entrepreneurial research. A few months ago, the book "Art Entrepreneurship" was released (Edward Elgar, USA).
One continuous strive, is to get under the skin of something called "cogitative elements" (not cognitive), which are in focus in neurosciences, neurophilosophy and neurobiology and have been known, and naturally used, to artists for ages.
Cogitative processes of the brain includes; "belief, thoughts, and imagination". Those processes are the backyard for artists, but not necessarily for scientists for a simple reason; there have been difficulties in "measuring" them and these processes are encapsulated "inside individuals" (heads).
However, the strive continues. Now the focus is on "The Entrepreneurial University: Study of Pre-Incubator Phases.
He is now working on a research project trying to develop new methods for "practitioners" working with creative processes in the fields of e.g. entrepreneurship. The main theoretical focus is on entrepreneurial processes in using cogitative* powers of the brain. Other ongoing work includes papers on the core assumptions of the domain of entrepreneurship research, the ecology of new art initiatives, and opportunity recognition. New works are presented at this site, both in writing and as results from the practice based research process. In his doctoral thesis, which describes the growth and ultimate fate of the art initiative nonTVTVstation, Assistant Professor Scherdin used the autoethnographic method.
For several years Scherdin was an entrepreneur himsel, producing several start-ups in the nexus of art & Content providing industry and Internet TV. He also produced many art pieces combining sound and vision in synchronic, real-time-based objects, worked with photos, videos and internet based pieces, in cooperation with the artgroup beeoff. Some of the art pieces have been shown in international new media art spaces, among them: Eyebeam, NYC (US.), LaVillette Numerique (FRA.), [SAT] - Society for Art and Technology (CAN.), but also at prestigious spaces such as Kiasma, the Museum for Contemporary Art (FIN.), Moderna - the Swedish Museum of Modern Art, M.F.S.K - the Danish Museum of Contemporary Art, and at the Nordic Pavilion at the World Expo in Japan.
*Belief, thought, imaginations are all parts of the mind/brain cogitative powers, similar to the concept of Searle (1992), as background capacities of the brain, and to be separated from cognitive powers, which mainly is based upon knowledge structures.
