Scherdin is now working with a research process monitoring cogitative elements* in creation processes. Processes that can be labeled entrepreneurial, innovation or research based. Recent writings have been concentrated on entrepreneurship and early phases, cogitative powers of the brain, and the foundations of entrepreneurial research. A few months ago, the book "Art Entrepreneurship" was released (Edward Elgar, USA).
One continuous strive, is to get under the skin of something called "cogitative elements" (not cognitive), which are in focus in neurosciences, neurophilosophy and neurobiology and have been known, and naturally used, to artists for ages.
Cogitative processes of the brain includes; "belief, thoughts, and imagination". Those processes are the backyard for artists, but not necessarily for scientists for a simple reason; there have been difficulties in "measuring" them and these processes are encapsulated "inside individuals" (heads).
However, the strive continues. Now the focus is on "The Entrepreneurial University: Study of Pre-Incubator Phases.
